Cross border travel is now a decade-old phenomenon. Web-based health resources have emerged as an important aspect in seeking care. A new angle to this web-based information is the spurt of medical tourism facilitators in recent years. In no time, the facilitator has become the crucial connector of patients to the host country. These tourism facilitators guide medical travellers and navigate them through different countries, doctors and specialties providing combinations of arrangements. The facilitators tend to be numerous, operating without any ethical guidelines, influencing the decision making of the patients, but for the medical tourist it means more choices and wider variety. Little attention has been paid to the ethical aspects of the information provided by the facilitators, or the authenticity of it. The most remarkable factor is that, despite its origin in a developed country, it results in accelerating the movement of patients to a foreign third world country. This paper reviews and analyses the available web based information with special focus on the emergence and development of medical tourism facilitators and their present status. The paper deliberates on different kinds of facilitators, their characteristics and the way this would influence the medical traveller’s behaviour. It compares various facilitators across India, the USA and the UK. The paper indicates that though the field is at an early stage, some indicators emerge with regard to ethical standards.